Changing with Change

 Going with the Flow of Change and Evolution

change-for-success-succeedIt’s time to succeed! Get out your rotary phone and your Yellow Pages! 

Recently, a friend told me that he had learned that a non-profit organization he consults with has a large inventory of cassette tapes and VHS tapes that they are still offering for sale on their website. Can you imagine? How many people still buy cassettes or VHS tapes? I don’t think very many. So, why are they holding on to these?

According to my friend, this inventory was sourced 10 to 15 years ago and this is a situation where someone can’t seem to justify throwing them into the dumpster. So, the inventory sits around and collects dust and once or twice a year someone orders one – which helps support the inertia to hang on to the lot.

There is another aspect in play as well. The non-profit has the same dynamic with CDs and DVDs. Of course, many people still have CD/DVD players though more and more are switching to digital download products, the non-profit is dragging its feet in converting all of their products to digital downloads.

I thought this story is an excellent metaphor for how holding on to dusty, out-dated attitudes, resources and tools in our businesses, careers and life can impact our lives. Life is change. If we don’t change with life, can we expect anything other than to wind up on the shelf collecting dust?

The nature and structure of belief systems is important from the perspective of an informational theorist because beliefs are thought to provide the cognitive foundation of an attitude. In order to change an attitude, then, it is presumably necessary to modify the information on which that attitude rests. It is generally necessary, therefore, to change a person’s beliefs, eliminate old beliefs or introduce new beliefs. — Richard Petty and John Cacioppo, Attitudes & Persuasion

Know your market is one of the pillars of business success. In today’s world, if our market includes Millennials (age 15 to 34) or GenerationX (ages 35 to 55) rotary phones, the Yellow Pages, cassette players and VHS tapes are not going to help reach those market segments. Neither will much of the thinking, attitudes and world view we had 20 years ago or 50 years ago.

Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road. –Stewart Brand

It is often said that success is not a destination, but a journey. Part of this journey is keeping up with the times and embracing change – outside and inside. So, let’s fire up our smartphones and tablets and synch our attitudes mindset with what’s happening today and either dump the dusty past or sell it to collectors of memorabilia.