The Dynamic Inertia Trap

The wheels on the bus go round and round…

One of the common traps I see a lot of entrepreneurs and business people fall into is what I call the trap of ‘dynamic inertia.’ It has more common names: going in circles; running in place; going nowhere fast; etc. The trap of dynamic inertia can be very subtle because it involves activities that can appear to be crucial to moving forward toward our goals when, in fact, they are distractions that eat up time and attention.

How many times have we heard – I’m going to, just as soon as I….

Dynamic inertia can involve us in many pursuits that bear fruit – help us make new connections, help us learn new skills or obtain new knowledge, but are our activities actually moving us toward our goals? This is the litmus test.

Dynamic inertia is a form of procrastination that carries the shine of productivity, but the shine is a mirage.

Blessed are they who go round in circles, for they shall be known as wheels.

When we reflect back on the past week or month, does our progress fall in alignment with attaining our goals or does it seem lacking? Do we see and feel the power of real productivity and accomplishment, or are we giving other seductive things our attention?

Real obstacles don’t take you in circles. They can be overcome. Invented ones are like a maze. – Barbara Sher